Did you know it's possible right now for you to cut the amount you spend here by at least 10%? Of course you do, just buy less, right?
What if I were to tell you you can save at least 10% on your expenses without cutting back on your lifestyle?
I'll let you in on a little secret.
Assuming you've ever visited a grocery store, you've seen brand name items for sale, correct? I'm referring to brands such as Coca-Cola, Heinz, Tylenol, etc.
Most of the time, the grocery store will also have a generic "knock-off" brand of the exact same product, right beside the brand name version of the product.
You probably go for the brand name product because "it tastes better" or "the quality is better".
Here's the secret:
The brand-name product and the generic product are the exact same product. They're made by exactly the same manufacturer in the exact same factory. The only difference between the brand-name product and the generic product is the bottle and the label.
Do you think Wal-Mart, Kroger, and Loblaws have their own facilities making their own ketchup, pain killers, antacid tablets, and laundry detergent? No! They buy it from the same place that makes ketchup, chips, and dryer sheets as Heinz, Lays, and Bounce. They just instruct the facility to slap a Wal-Mart or Whole Foods label on the product.
That perceived "improvement in quality" you see, smell, or taste? Yeah, that's all in your head.
Grocery stores do this (sell a generic and a brand-name version of the exact same product) because they don't want to miss out on extra profits if you're willing to spend the extra money for the exact same product.
So... how can you save money? Only buy generic. It's the exact same product as that found in the brand-name packaging.
Here's another tip:
Grocery stores spend a lot of time, effort, and money analyzing subconscious patterns of people who visit their stores. They lay their store out in a very specific way based on how to get as many people to subconsciously spend as much time in the store and spend as much money as possible.
Being aware of this will already save a ton of money for you, but here’s something else you can do:
Don’t just look at the products at eye-level. Grocery store charge more for rent for eye-level shelf-space than shelf-space at the top or the bottom of the aisle. Whenever you’re shopping in an aisle, remember to also look at the products above and below eye-level. You may just see some cheaper products there.
Also, buy based on unit weight (price per lb or kg). Stores tend to try to deceive you with their pricing schemes. And, buying in bulk is not always the cheapest option, always compare both the prepackaged and the bulk prices.
Also, buy non-perishables in bulk. For example, always buy toilet paper in bulk. Toilet paper doesn’t perish over time, and you’ll always need it.
Lastly, I have a personal rule: Always check the dollar store first. I tend to notice that a lot of the items I buy at hardware stores can be found cheaper at the dollar store.
P.S. Discount grocery stores are a thing. Check Google and shop there first.
P.S.S. Always shop on a full stomach, and do your shopping on Tuesday and Wednesday. Never close to or on a weekend or holiday.