Quick and fast marketing tip for you if you write your own ads for your job or business.
If You Want Me To Buy From You
Give Me Something First.
I was driving behind a contractor van this morning. This particular contractor specialize in windows.
On the back of the van, it had a list of "features" that this particular contractor wanted potential clients to know about their windows:
- 25 year warranty
- Three sheets of glass
- Weather resistant
Do you know what it should have said on the van?
- Call this number to discover 11 ways window installers rip you off
- Visit this website to your free guide on how to properly hire a window installer
- Call this number to discover why using any other window installer may be harmful to your house
Does this make sense? Instead of telling me why I should call you, give me a reason to want to call you.
I don't care that your windows have a fancy "R" rating? I have no idea what that means.
I want you to compel or entire me to call you.